TASTING PROMOTION FOR SAUPIQUET

Saupiquet

CHALLENGE: Marketing Saupiquet’s extensive product portfolio so that the numerous application possibilities and new products become the focus of a tasting requires elaborate and customized preparation. Appropriate equipment and the use of fresh food are a prerequisite for providing customers with a full taste experience.

APPROACH: In order to make Saupiquet’s products palatable to customers at the POS, various staff-supported hot and cold tastings are carried out during implementation. Individual and team promotions are held at various touchpoints throughout Germany to present the wide range of Saupiquet products and recipe suggestions. With their eye-catching equipment and the fresh preparation of various dishes, the tasting promotions make the Saupiquet world of enjoyment tangible.

RESULTS: Whether individual or team promotion: the extensively implemented tasting days lead to increased sales and boost consumer demand. The generation of numerous tasting contacts, the distribution of giveaway items and the extensively trained staff make the tasting promotion a great success.