SAMPLING & CUSTOMER ACTIVATION FOR WELLA

Wella

CHALLENGE: Attracting attention and standing out from the competition at the Top Hair trade fair is the central challenge of this customer activation measure. The focus is on the conception of a proactive customer approach and positioning at a concentrated touchpoint on the exhibition grounds.

APPROACH: Our promotion team carries out an active customer approach and distributes various sampling articles directly to customers at the Top Hair trade fair in Düsseldorf. This campaign is supported by the activation of a competition, which attracts the attention of and delights consumers.

RESULTS: Great attention, an extremely high reach and happy consumers are the result of the successful promotion campaign.