TASTINGS & SAMPLINGS FOR VELTINS

Grevensteiner

CHALLENGE: What attention-grabbing means can we use to present and anchor a new country beer in a saturated market? How can the special enjoyment experience be staged at the POS (LEH & GAM)?

APPROACH: Creation of a complex logistics and promotion mechanism in which the unusual is tried out: The country beer is not tasted on site because the temperature and the desired drinking vessel (beer mug) cannot be guaranteed in the tasting situation. Instead, elaborate add-ons and shopping experiences as well as appealing mechanisms are created and market visitors are encouraged to try the product at home after a tasting purchase.

RESULTS: Strategy worked: The product is purchased directly with above-average frequency, without prior tasting, but solely through a sophisticated approach mechanism and eye-catching materials and set-ups. Outstanding and well-trained teams on site as well as unusual materials guaranteed success.